Opeoluwa Olaitan

About

I am a digital marketing professional with a strong background in data analysis and campaign execution. My experience includes working on high-impact marketing initiatives that drive brand visibility and engagement. I am passionate about leveraging insights to improve campaign performance and foster community engagement.

Experience

Digital Marketing Executive — Indomie Nigeria

2024

Supported execution of digital and social media campaigns to enhance brand visibility and engagement. Collaborated with cross-functional teams to deliver cohesive, impact-driven marketing initiatives. Utilised analytics tools such as Meltwater to monitor campaign performance and extract insights.

Marketing Trainee (Below-the-Line) — Multipro Consumer Product Limited

2023–2024

Coordinated field activations that expanded community outreach across 200+ new retail outlets. Analysed consumer behaviour and trends to support data-led marketing decisions and product adoption. Built strong relationships with vendors and customers to strengthen brand presence.

Skills

Digital Marketing Skills

Data Analysis & Performance Reporting

Social Media Management (Instagram, Facebook, X/Twitter, TikTok, YouTube)

Meta Ads Manager (Campaign Setup, Monitoring & Performance Reporting)

Paid Digital Advertising (Meta & Google Campaign Support)

Social Listening & Analytics (Meltwater, Social Blade, Meta Insights)

Marketing Analytics & Performance Optimization

Digital Marketing Strategy & Campaign Execution

Creative Skills

Video Editing & AI-Powered Content Creation

Content Planning & Campaign Performance Analysis

Research, Documentation & Administrative Support

Digital Marketing Strategy

influencer briefing, scripting and management

content strategy

capcut editing

A.I tool usage

performance analysis and reporting

Campaign management and optimization

median planning and optimization

Projects

Indomie Nigeria x BBN Campaign

Entertainment integration with Big Brother Naija. Impact: 85.5M reach, 2M+ views, strong brand recall.

Technologies: Digital Marketing, Social Media Campaigns

World Indomie Day

Brand-owned cultural event amplified across socials. Impact: 117M reach, influencer amplification with 100K+ likes.

Technologies: Digital Marketing, Social Media Campaigns

Eat and Win

Sales-driven promotion combining microsite participation and digital amplification. Impact: 17.5M reach, 118M+ impressions, 11.6M engagements/views.

Technologies: Digital Marketing, Sales Promotion

Christmas Campaign

Festive storytelling and community activation. Impact: 3.1M+ impressions, CTR 10.28% vs 4% planned.

Technologies: Digital Marketing, Community Engagement

Fashion/Trend Content

Jumped on a cultural trend with AI-powered creative design. Impact: 176.7K views, 6.2K interactions, 126 new follows.

Technologies: Social Media, AI Content Creation

Project

Technologies: Social Media, Interactive Content